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Principles of web designing 

Web design simply means planning and creating a website. Web design includes many skills and disciplines in creating and maintaining web pages. Examples of such skills are color, layout, fonts, and user interface, to name a few. All the skills are taken care of for designing a website that meets the aim of a company or individual for whom the website is being designed.

These days creating a website is essential for showing your presence online. The world of web design is constantly evolving to meet the needs of the website’s owner and visitors.

Principles of web design

To understand what web design is, you must understand what a good website means and how you can achieve it.

For reference, we can take a look at the principles of design. By applying these principles, the web designer-whether a beginner or experienced can create a site that has a harmonious look.

These are no strict rules that a designer has to follow; rather, it is more like a guideline that the web designer can follow to create a good website. The designer also uses creativity to get the best results while applying these principles.

Let’s explore some principles of web designing


Visual balance means ensuring that no element in the single composition is overpowering too much. There are two ways to achieve balance- symmetrical balance and asymmetrical balance. Symmetrical balance means that the visual weight is the same on both sides of the imaginary line, and one side of the line is the mirror image of the other side. Asymmetrical balance means when the visual weight on both sides is the same. Still, one side is not the mirror image of the other, i.e., the composition and order of the various elements are different.


Contrast refers to arranging various elements to highlight the differences: light and dark, rough and smooth, big and small. When contrast is balanced in this way, a website becomes more attractive to visitors.


This principle tells us that not all website elements are equal. Whether it’s your logo or anything else, if there is anything on your website that the visitors should notice first, you should apply the principle of emphasis like bright color, variation in size, etc.


This principle refers to the repetition of elements to create consistency or amplify any specific message. This principle is applied to strengthen your brand identity and make your web presence stronger and more impactful.


This principle is very important in web designing and easy to achieve. To keep your visitor engaged, you should follow the unity principle. The principle refers to linking various elements together to create harmony. If you don’t apply this principle, you tend to confuse your website visitors and turn them away.

Don’t have time and expertise to create a website? Then you should contact web design company Australia. They are highly professional and have the required experience and training. This will ensure the creation of excellent web design, and you have ample time and energy to focus more on your business growth and betterment.

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