Consumers have power over many businesses when it comes to writing reviews, especially when consumers use the advice of others in their purchasing decisions. It can seem like a stressful process to manage all the reviews you get from different sites that they are open and take action on fake reviews and fix customer issues caused by negative reviews. In this post, learn what Online review management is and How to create a strategy for your business?
What is meant by online review management?
Online review management is the process of reviewing reviews left online about your business on different websites. This is done to ensure that you can continue with your review response strategy. Solve customer problems that arise and quickly remove fake reviews before any problems arise. All businesses, regardless of size, should practice review management. Your review management strategy may vary depending on your business needs. But some top practices include responding to reviews and identifying and removing fake reviews.
What are the strengths of online review management?
This is because 82% of consumers read online reviews for local businesses. It is therefore essential to manage reviews. It helps you understand what is being said about your business online and step in and modify the experience when necessary. Consumers reading reviews will see that you are paying attention to what is being said and care about their experience, And will appreciate that you took the time to do things right.
Additionally, 9 out of 10 people read reviews before visiting or buying from a business. So ignoring the websites people are talking about can have a negative effect on your customer acquisition. It’s also one thing to consider fake reviews. Managing to ensure that your customers only see genuine reviews will help them decide whether they think positive or negative.
Having an Online review management strategy can also help you avoid damaging situations when you quickly identify negative or fake reviews and respond accordingly before the situation resolves. Finally, taking your reviews seriously enables you to find positive reviews and testimonials to use as User Generated Content (UGC) in your marketing materials. In fact, 79% of people said UGC had a huge impact on their purchasing decisions.
What are the tips to get the best online review management?
Identify key review sites to focus on: Claim your business on the review site you choose to use is an important step. This will help ensure that you dominate your business and can manage the site. The process may vary depending on the website you use.
Create a review management strategy: After you have identified a website to focus on, create a review management strategy. This process will help you systematically manage reviews as they come in, such as how quickly you can respond to them and what types of reviews do you want to respond to?
Place your business on your preferred review site: Claim your business on the review site you choose to use is an important step. This will help ensure that you dominate your business and can manage the site.
