Creating or starting a new business comes with its fair share of challenges. Most people struggle with marketing and creating awareness for their brands. For one, marketing is quite expensive, especially if you’re relying on print or TV.
However, there are other creative and cheaper ways to market your brand. Social media marketing is one of the cheapest and most effective ways to market your startup. You can also use promotional gifts or products to push your brand to the masses.
Promotional products may vary, and it can be anything from t-shirts, backpacks, or enamel badges from the UK. Here, we share some tips on why enamel badges can be a good item for marketing your brand.
Variety of Designs
Enamel pins, just like other promotional products such as backpacks and t-shirts, can be custom-branded. You can have your brand colors and logo on the enamel pins. Besides that, you can have different pin designs.
When designing your enamel pins, remember to keep the design simple. Avoid cramming different features or designs on the pins as it will make it look more chaotic. We recommend featuring your brand’s logo and colors.
Cheap to Produce
Enamel badges in the UK from Rocket Badge give you a chance to market your brand on a budget. Backpacks and t-shirts can be quite expensive to mass produce. You will also have to create a variety of sizes to fulfill your clients’ needs.
However, when it comes to enamel badges, all you need to do is come up with a variety of designs. The production rates will also be cheaper, which is quite a plus for any brand that is operating on a tight budget.
You can also include your team and clients to help come up with custom designs. The badges can have unique messages printed on them.
Boost Brand Visibility
Nowadays, most people prefer walking with fewer papers in their pockets. There is a high chance that people will throw away or misplace paper business cards. However, enamel badges are more of a collectible, especially if they feature unique designs.
People will know more about your brand when they come across the enamel pins or badges bearing your brand’s name. The wearers will also be able to easily identify with your company, especially during networking events.
When coming up with designs for your enamel badges, you need to choose between soft or hard enamel badges. Soft enamel badges are the best pick if you’re looking for small gifts for your customers. If you’re not sure which one to pick, you can consult with the design team to help you choose the right type of enamel.
You can choose between different types of finishes. You can opt for a misty, antique, or shiny finish. The type of finish you choose will depend on the design. Antique finishes are well suited for unique badge designs.
Lastly, make sure you choose the right manufacturer to make your custom enamel badges. Make sure you review their rates. Also, go for a manufacturing company that has a team of in-house designers. They will help you fine-tune your designs at no extra cost.