HomefashionPriv Announces Merger With On-Demand Beauty Apps

Priv Announces Merger With On-Demand Beauty Apps

Today, Priv and beGlammed, the two largest online beauty service providers, announce a merger. The merger was completed earlier in the month. Both app-based businesses will operate under the PrIV brand, effective immediately. Both companies were founded in 2014 and have raised $15 million in combined funding. The two tech-driven beauty companies will now work together to increase their reach and create efficiency on both the service provider and consumer sides. Both men and women will still be able to access select hair, make-up, nail, spa, fitness, and grooming services through the greater Priv brand.

Priv Founder and CEO of the new, expanded Priv brand Joseph Terzi shares of the merger,”With five times as many markets and three times as many services as any direct competitor, there is now no question that Priv is the most robust platform in the on-demand beauty and wellness industry…beGlammed’s well-established geographic footprint in 32 markets, carefully vetted team of dedicated beauty pros and high touch client service merged with Priv’s fully-integrated technology platform, and more than 500,000 combined registered users, provides a hybrid solution that is abundantly scalable yet retains some of the personal touch that our clients desire.”

These services are used by urban and suburban women and men for many purposes. With four hours notice, users can select a beauty service from the in-app menu. Parents who are unable to find childcare, professionals, brides, and bridal parties, as well as travelers and time-strapped individuals, are all popular use cases. Priv will be the market leader for on-demand beauty and wellbeing in the United States as a result of this merger.

James Bradicich Vice President Marketing and Business Development at Priv stated that “our promise is to infuse every high touch element of beGlammed with Priv into one unforgettable Experience with the ease and technology.” “Our two families have become one. We will continue to deliver the services that our clients love and build on them.”

To learn more about Priv and see which cities it operates in, visit Gopriv.com.


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